No, this isn’t about cat vaccinations, but you should make sure all your pets’ shots are up to date, too. It is what we like to call, in the business, word play (technically, the term is “god-awful, hacky word play”).
With the focus placed on vaccinations by the measles screwing with Disneyland, there has been a lot of pessimistic coverage of the research showing that there is not a single, magic bullet, public service message (out of an exhaustive set of four options) that will convince everyone to vaccinate.
Over at Science News, Bethany Brookshire has an excellent post discussing the many ways to persuade people to vaccinate and why certain strategies are more likely to work for some, but not for others.
Research has begun to examine why people fear vaccines, and what can be done about it…But in all of the research, one thing is clear: There is not a single, foolproof way to convey that the benefits of vaccination far outweigh the harms.
In the conclusion, Bethany raises the critical point that our public health approaches to vacccination have actually been pretty effective. Vaccination rates remain high, even if they have slumped a bit recently.
We may be at the limits of what can be achieved through public service messaging and need to focus on one-on-one interactions, while keeping the public pro-vaccination message strong.
Luckily, parents who adamantly refuse to vaccinate are in the minority. Unluckily, as the Disneyland outbreak shows, that tiny minority is still needed to keep infectious diseases from rising again. “The reality is that most people do get vaccinated, “Wilson says. “Maybe it’s 90 percent, but you need 95 or 100 percent. It’s challenging to get 100 percent of the population to agree to something. It’s not that there’s a disastrous failure of messaging. It’s that the threshold for success is so high.”
Having been in many men’s restrooms, I can state confidently that we are doing a better job on vaccination than we are on hand washing.