Barbie dolls are not real people. The pictures of actors and models in magazines are barely real people (thanks to Photoshop). The actress in this car commercial is not a real scientist.
It does, however, show anyone watching commercials during the NCAA Men’s Basketball Tournament a stylish woman of color driving a nice car and doing complex-looking mathematics* in her head.
It shows someone who is not white, not male, not bearded, not with crazy hair, not with disheveled clothes, not with sub-par social skills doing complex-looking mathematics* in her head.
As we increasingly recognize that recruiting and retaining a diverse STEM workforce requires presenting individuals in that field with whom they can identify, we have a car company showing us that. This actress may not be a real scientist, but my four-year-old daughter won’t know that her concepts of who can be a scientist will have been expanded positively by a commercial while Daddy watched Duke play basketball on TV.
*I do not have the gift for going “oh, that is X equation” on sight. So, I will leave it up to you, dear readers, to evaluate the actual complexity and accuracy of the mathematical imagery.
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Also incredible that she can write out equations on the driver’s side window while driving…
Especially without using her hands.
It’s about time that real scientist be recognized in media.