At 10:23AM on 30 January 2010, the 10:23 Campaign staged a mass overdose of homeopathic “medicine” to protest the sale of homeopathy products in Boots pharmacies, especially under the Boots brand name. The event generated a considerable amount of media attention and increased public awareness of the nature of homeopathy, although it has not yet succeeded in getting Boots to disavow homeopathy.
Spending on homeopathy by the government and private individuals is medically indefensible. Furthermore, wasting money on medically ineffective water and sugar pills at a time when local NHS trusts regularly run out of funds, and education and scientific research budgets may be slashed is ridiculous. Therefore, I am a strong supporter of the 10:23 Campaign’s goals and want nothing more[1] than to see them succeed.
But[3] I have concerns about the safety and efficacy of the 10:23 Campaign’s approach, which I have helpfully categorized as Economic, Philosophic, Scientific, Pedagogic, and Safety. Continue reading “Safe and Effective Skeptical Activism – The 10:23 Campaign”
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