So you’re putting together a scientific conference. You’ve chosen your topic, location and date. You’ve booked a venue and lined up sources for coffee, lunch and cocktails. You have all your podiums in a row. You’re scouring the planet for the top experts in the field, hoping that you can get enough of them in one room at one time to spark a great conversation, launch a new initiative, maybe even shift a paradigm or two. Here’s something that might help you accomplish that: invite an artist.
Why should conferences invite artists? What do they bring to the table? I asked Regina Holliday, who has been live-painting at health care conferences for three years. “I disrupt them,” says Holliday. “I give them a different worldview,” adding that her “very visual” take on the proceedings of large meetings can cut through the massive pileup of verbal information that most conferences provide. Continue reading “For Better Science Meetings, Invite an Artist”