Yesterday at the ScienceOnline conference, we had a great conversation led by Tara Haelle about the importance of images in science communication. Alas, the subject of lolcats did not arise, so I will address it here. Lolcats are, in fact, the key to all successful science communication. The effective deployment of lolcats is a secret scicomm weapon of mass destruction, by means of cuteness-induced head explosions (See Fig. 1 above. Boom.)
Science communicators should exercise caution when using lolcats to illustrate scientific concepts, however, because it turns out that cats are exempt from certain laws of science.
Fig. 2. Effective use of lolcat to illustrate gravity
Fig. 3. Oops.
The Finch and Pea 