This is my lunchbox. It is original and awesome. It gets a lot of attention at work – all positive.
Yet, even that positive attention occasionally makes me feel uncomfortable. Why would this be the case?
Predictably, I have a theory, and it involves leopards (or your preferred apex predator). Attention feels uncomfortable to my reptile brain, because at the time getting attention meant that something with pointy teeth was about to eat you.
What about those that thrive on being the center of attention? Obviously, they are evidence that natural selection is no longer working very efficiently on humans.
The Finch and Pea 
Surely you’re not contributing to the colloquial misappropriation of the word “theory?”
Maybe. Maybe not. I was going for “theory” as a conceptual framework subsuming several more basic hypotheses, rather than the misinterpretation commentators usually espouse as the true meaning of “theory” when they refer to colloquial misinterpretation of “theory”. That also invites a tedious discussion of how word “meaning” is actually established.