io9 just highlighted a study about why friends fight. I’m thinking that the quote they pulled out that might cause some fights on its own. From the study’s press release:
This included a list of “triggers”-descriptions of behaviors that someone might find annoying. One example was the word “skepticism” which was described as when someone is overly disbelieving of information that he/she receives, when he/she questions things that are generally accepted, or when he/she is very hard to convince of something.
I think I know some folks in the Worldwide Skeptical Movement that will disagree vehemently with this definition. Thus highlighting the branding issues associated with picking a name historically replete with negative connotations. Still, “Brights” was worse.
The Finch and Pea 