For my money (what little of it there is), good science communication starts with the familiar and gives it a twist. People connect with the familiar and are compelled by the twist. If you are doing it right, you don’t even have to bother telling people that you are educating them. Brian Switek gets it right in his article, “Why Margarita Can Purr, but Can’t Roar” for Wired: Continue reading “Good science writing makes me purr”
The Finch and Pea 