or maybe of the year:
More than half of the cancer occurring today is preventable by applying knowledge that we already have. Tobacco, obesity, and physical inactivity are the modifiable causes of cancer that generate the most disease. Cancer burden can be reduced by alterations in individual and population behaviors and by public health efforts as long as these changes are driven by sound scientific knowledge and social commitment to change. The obstacles to these efforts are societal and arise from the organization of institutions, including academia, and in the habits of daily life.
Applying What We Know to Accelerate Cancer Prevention
Graham A. Colditz, Kathleen Y. Wolin and Sarah Gehlert
Sci Transl Med 28 March 2012
The Finch and Pea 
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