Martin Robbins at The Guardian demonstrates how to cover a hot scientific finding:
In the standfirst I will make a fairly obvious pun about the subject matter before posing an inane question I have no intention of really answering: is this an important scientific finding?
The whole thing is hilarious, including the links at the end. And consider yourselves warned not to read this hunched over your laptop while sipping a hot beverage, as liquid damage is generally not covered by laptop warranties.
The sad thing is that Robbins is dead-on.
(Hat tip to Climate Progress.)
The Finch and Pea 